Our Values Matter
At Iron Berry, “healthy” means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you’re hungry for better, or simply food-curious, we offer a products for you to share where value is inseparable from values.
To give you the best experience and products, we consider quality the highest form of value. We don’t produce just anything, because when you want natural food products, we are committed to going beyond your expectations.
OUR HIGHER PURPOSE STATEMENT
With great courage, integrity and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All the while, celebrating the sheer love and joy of food.
SUSTAINABILITY AND OUR FUTURE
The Iron Berry vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity, and individual choice. Businesses will harness human and material resources without devaluing the integrity of the individual or the planet’s ecosystems. Companies, governments, and institutions will be held accountable for their actions. People will better understand that all actions have repercussions and that planning and foresight coupled with hard work and flexibility can overcome almost any problem encountered. It will be a world that values education and a free exchange of ideas by an informed citizenry; where people are encouraged to discover, nurture, and share their life’s passions.
At Iron Berry, we are starting to implement this new vision of the future by changing the way we think about the relationships between our food supply, the environment, and our bodies.
Holistic Thinking in a Conventional World
We dedicate ourselves to the actions that will make our vision flow naturally from our daily work. In this respect, we have adopted a philosophy that is mission-driven;
Our mission is to offer the highest quality, least processed, most flavorful and naturally preserved foods. We are dedicated to creating a respectful workplace where people are treated fairly and are highly motivated to succeed. And, we believe companies, like individuals, must assume their share of responsibility as tenants of the Earth.
We apply our dedication within the framework we are given. In our case, we are producers, and in that context we act on our vision of the future by working within the constraints of what a real natural and organic food can do.
We believe that the movement to a sustainable future is necessary and inevitable. However, the mindset of people and their institutions are hard to change, and when they do change it is usually in an incremental and uneven pattern.
So, the question remains, when people are ready to change will they have examples available that can make the change easier or will they have to reinvent the wheel to create the changes they want? As a participant in the movement to a sustainable world, IB is leading by example within the context that we know best: organic food and natural products, and sustainable and ethical business practices.
Holistic Actions for a Sustainable World
Iron Berry has a vision of the future and a comprehensive strategy to implement that vision. We are proud of our efforts in making concrete, long-term changes to the business as usual approach to food, health, and the environment.